Your organization's story is one of your most powerful tools to begin and deepen relationships…but only if it resonates and captures attention. In this session, we will discuss language that works to reach your supporters, how to limit jargon and shift our storytelling techniques, and strategies to listen well to donor interest and intent. Together, we will practice ways to highlight your impact, communicate your mission with clarity, and ensure your message motivates action and is remembered long after the conversation ends.